Canadian soccer legend, Christine Sinclair, has teamed up with Call2Recycle Canada as the official ambassador of its national consumer battery recycling program, Recycle Your Batteries, Canada!
In this new role, Sinclair will be the voice of Call2Recycle’s educational initiatives to raise awareness about the importance of battery recycling, while helping to inspire the next generation to embrace habits that help protect the environment. Call2Recycle Canada is Canada’s leading battery collection and recycling organization with over 12,000 convenient drop-off locations across the country.
This partnership with Christine Sinclair aims to encourage Canadians from coast-to-coast – who look to her as an inspiring figure in the game of soccer – to Collect, Protect and Drop-off their end-of-life batteries.
Sinclair, who recently retired from international professional soccer after an impressive 23-year career with the Canadian women’s national team, is widely recognized for leading her team to an Olympic gold medal. She is also FIFA’s all-time leader in international goals scored.
Sinclair’s new role as a program ambassador complements Call2Recycle’s mission to protect the environment and foster responsible battery recycling practices across the country. Her determination and commitment to inspiring future generations will help advance Call2Recycle’s battery recycling initiatives. Together, they share one goal: to protect Canada’s environment. As brand ambassador, Christine Sinclair will lend her voice to several educational initiatives to engage consumers, youth, and communities, and inspire Canadians to increase their battery recycling practices.
“We are incredibly honoured to welcome Christine Sinclair to the Call2Recycle Canada team,” said Jon McQuaid, VP of Marketing, Communications & Innovation of Call2Recycle Canada. “Her passion for inspiring young people is invaluable as we continue to encourage Canadians to help make a positive impact on our environment through responsible battery recycling.”
Sinclair’s long-standing dedication to her country and her professional on-field success have established her as a Canadian icon, inspiring citizens from coast to coast, along her journey. Through this partnership, Sinclair will raise awareness about the importance and ease of recycling batteries, and motivate the next generation to embrace environmental responsibility.
“For 23 years, I proudly represented Canada on the world stage, demonstrating that Canadians can achieve great things when we set our minds to it,” said Christine Sinclair. “Now, I have a new goal – protecting Canada’s environment. Just like on the field, achieving our goals requires teamwork! That’s why I’m thrilled to work with Call2Recycle to encourage Canadians to Collect, Protect, and Drop Off their used batteries, through the Recycle Your Batteries, Canada! program.”
Since its inception in 1997, Call2Recycle has diverted over 45 million kilograms of batteries from Canadian landfills.
Featured image credit: Call2Recycle
