As the Canadian Beverage Container Recycling Association (CBCRA) expands into Ontario, the organization recently announced the appointment of Holly Lafontaine as program director. In this role, Lafontaine will oversee the start-up of CBCRA Ontario.

Lafontaine comes to CBCRA with a well-rounded knowledge of the resource management and sustainability industry. In her previous role, she was key in overseeing the transition of Ontario’s EPR Blue Box program from a single agency model to the new individual producer responsibility (IPR) model. This experience will be leveraged in building out and leading a strong frontline team of sustainability advocates to help achieve CBCRA Ontario’s core goals.

Profile photo of Holly L.Holly Lafontaine, Ontario program director for CBCRA. Credit: Linkedin.

“Holly has a sharp understanding as a regulator with an engineer’s mindset when it comes to structure and performance.  The establishment of CBCRA Ontario is a huge opportunity to increase recovery and change attitudes toward the recycling of beverage containers in the province and we believe Holly is the right leader for this movement,” said Ken Friesen, executive director of CBCRA.

Lafontaine is passionate about environmental sustainability and takes a results-oriented approach to program execution and problem solving. She holds a bachelor’s degree in environmental engineering, as well as a master’s degree in civil engineering from the University of Windsor.

Building on the 10-year pilot program conducted in Manitoba, CBCRA is committed to meeting the 75 per cent target of engaging consumers where they live, work, and play. CBRCA is not-for-profit, industry-funded organization whose membership includes beverage brand owners and distributors.

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Featured image credit: istock.

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