The Government of Canada has announced a $5-million FedDev Ontario investment for the Automotive Parts Manufacturers’ Association (APMA) to support Project Arrow, the automotive industry’s first Canadian-made, zero emission concept vehicle.

With a membership accounting for 90 per cent of all independent automotive parts manufacturers in Canada, APMA will utilize its longstanding connections in the automotive manufacturing industry to bring together key industry and academic partners in southern Ontario to facilitate Project Arrow. The partners will work together to design, engineer and build a connected and autonomous zero-emissions vehicle (ZEV) concept car and its digital twin, which will be used as a virtual platform for testing and validating connected and autonomous (CAV) technologies before they are integrated into the physical car.

“Our government is working hard to ensure that Canada’s future will be healthier, more equitable, greener and more prosperous,” said Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for the Federal Economic Development Agency for Southern Ontario.

Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for the Federal Economic Development Agency for Southern Ontario. Credit: Twitter @melaniejoly.

“Investments like the one made today in Project Arrow is advancing our country’s shift toward electrification in the automotive and manufacturing sectors, a critical step towards reaching the government’s goal of accelerating Canada’s net zero emissions future.”

FedDev Ontario’s investment in this project will support 80 jobs, leverage over $6.6 million in other funding, support at least 40 automotive suppliers and technology firms, and generate $50 million in additional investment.

The FedDev Ontario funded Virtual Reality CAVE at Invest WindsorEssex will be home to some of the key project activities surrounding the digital concept vehicle, which will be used as a virtual platform for testing and validating connected and autonomous (CAV) technologies before they are integrated into the physical car. The concept vehicle will also act as a blueprint for battery development and integration, tech transfer and intellectual property development.

The project will lead the transformation of Canada’s automotive sector from traditional fuel vehicle development to zero-emission vehicle development, showcasing the capabilities of the Canadian automobility and digital technology sectors to compete on the global stage. It will also help to create a robust electric vehicle supply chain in Canada, increasing Canada’s domestic electric vehicle development capacity in everything from electric powertrains and CAV systems to battery production.

“This lighthouse project is highlighting hundreds of advanced technology companies around the world and will serve as the calling card for the next generation of leadership in Canadian zero emissions mobility,” said Flavio Volpe, president of the APMA, which represents OEM producers of parts, equipment, tools, advanced technology and services for the worldwide automotive industry.

The federal government is setting a mandatory target for all new light-duty cars and passenger trucks sales to be zero-emission by 2035, accelerating Canada’s previous goal.

Featured image: Project Arrow, the all-Canadian zero emission concept vehicle. Credit: APMA.

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