The city of Montreal just became the first Canadian city to join the Global Destination Sustainability Index (GDS-Index).

The sustainability index is part of a movement that seeks to engage, inspire and enable urban centers to become more regenerative places to visit, meet and thrive in.

Initiated by Tourisme Montréal, a private, non-profit organization, sustainability initiatives include the following:

  • Benchmark the sustainability performance of Montreal, in tourism, meetings and events
  • Support the development of a sustainability strategy that reunites the city’s key stakeholders behind a bold initiative
  • Increase awareness of, and integrate, the 17 Sustainable Development Goals (SDGs) into the events and visitor economy
  • Inspire clients to prize destinations with solid event sustainability initiatives
  • Share the responsible business initiatives and regenerative practices with clients, peers, and the world.

“Montréal is already recognized as a pioneer, with tangible assets in innovation and creativity, great cooperation between Tourisme Montréal and its partners and suppliers,” said Guy Bigwood, managing director of the GDS-Index. “Tourisme Montréal has a great opportunity to create new advantage and push the city forward to become the leading sustainable destination in North America.”

The COVID-19 crisis has brought devastating effects on economies worldwide – not least for the tourism sector. However, in the face of that adversity, Tourisme Montréal is working on rebooting the sector and incorporating sustainable collaborations and initiatives.

“Tourisme Montréal has always stood for innovation and forward-thinking. We strongly believe that committing to such strategy, alongside our  partners, members and suppliers, will create a positive impact on the local communities, promote the harmonious cohabitation of residents and tourists, encourage responsible tourism and develop sustainable commercial actions that are conducive to growth,” said Yves Lalumière, CEO of Tourisme Montréal. “Following the impact of the pandemic on the tourist industry, there is no doubt that we must build it back upon the principles of sustainable development.”

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For further information on the GDS Index, click here.

For further information about the SDGs, click here.

Featured image credit: Tourisme Montréal


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