Tag: greenwashing

Policy POV: New legislation lacks clear environmental leadership

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By Colin Isaacs It seems that the federal government really does not like to see businesses providing environmental leadership. At least that is the conclusion...

Policy POV: How to validate your environmental claims and avoid greenwashing

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The terms “greenwash” and “greenwashing” were reportedly first used by American ecologist Jay Westerveld in the mid-1980s to describe the practice of making invalid...

Net Zero Now: Four steps to improve climate policies in the...

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Last year, the US Securities and Exchange Commission (SEC) proposed new rules that would require publicly traded companies to disclose their climate-related risks. According...

New collective to reduce environmental impact of marketing industry launches in...

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The Association pour la Santé Publique du Québec (ASPQ) and the Quebec Marketing Association recently joined Quebec’s key industry leaders in marketing and communications...

Fridays for the Future youth climate strikes underway today

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Today the Fridays for Future organization is holding climate strikes around the world to help raise awareness about climate reparations and climate justice. The organization...

Good Intentions or Greenwashing? Corporate climate responsibility versus environmental claims

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As efforts to address climate change ramp up it is likely that efforts to scrutinize and criticize such efforts will also ramp up. The...